Give everyday participation a tangible payoff.
Reward Marketplace connects personal goals to rewards people want to discover, earn, and redeem.
Step challenges were not sustaining engagement. Casual participants needed a tangible reason to keep showing up.
I designed the marketplace and the path from browsing a reward to earning and redeeming it, working with a PM, engineers, and another designer.
Start with rewards worth discovering, then tie eligibility to achievable personal goals rather than raw step counts.
The original portfolio reports +32% daily active users and +28% goal completion. The case describes the product decisions and validation behind those reported outcomes.
- daily active users
- +32%
- session duration
- +45%
- return user rate
- 2.5×
- goal completion
- +28%
Participation needed
a more tangible payoff.
Daily active users were declining. Step challenges alone weren’t sustaining engagement, particularly for casual participants who wanted tangible value from the time they put in.
I introduced a rewards marketplace where people could discover merchandise, discounts, and other incentives, paired with achievable personal goals. The work connected the motivation to participate with a clear path to earning and redeeming.
- Scope
- Rewards program, marketplace, goals, and redemption experience
- Project period
- 2023–2025
- Team
- 1 PM · 3 engineers · 2 designers
Give casual participants tangible value.
The team explored more badges and leaderboards. Research pointed to a different gap: power users were already motivated, while casual users needed rewards they actually wanted.
The existing project record reports a 2.5× return rate for marketplace participants compared with badge-only users.
Design discovery before checkout.
I advocated for designing the browsing experience first. A frictionless redemption flow only matters if someone has found a reward worth earning.
The project record reports 68% browse-to-checkout conversion.
Reward personal goal completion.
The original model tied eligibility directly to step counts. I redesigned it around personal goals, so earning could reflect achievable progress.
Goal completion increased 28% in the reported results.
Give the reward a place to be discovered.
Browse partners and categories with the point balance close at hand.
Connect today’s activity to the next reward.
A daily overview brings goals and progress into the same experience.
Make the value clear before redemption.
Reward detail gives the offer and its requirements a dedicated moment.
Keep milestones part of the wider experience.
Achievements complement the tangible reward loop.
A complete motivation loop.
Two-week internal trials uncovered 12 usability issues before external testing. Quantitative drop-off analysis and interviews with beta clients informed the emphasis on tangible rewards and personal goals.
The work connected discovery, progress, earning, and redemption in one experience. Reported outcomes include a 32% increase in daily active users, 45% longer sessions, and 28% higher goal completion.
Metrics and research details are retained from the original portfolio content.
Consistency across the portfolio.
Explore the Edenred design system work alongside these product stories.
Design System