Reward Marketplace
Turning everyday participation into something worth coming back for.
- daily active users
- +32%
- session duration
- +45%
- return user rate
- 2.5×
- goal completion
- +28%
Participation needed
a more tangible payoff.
Daily active users were declining. Step challenges alone weren’t sustaining engagement, particularly for casual participants who wanted tangible value from the time they put in.
I introduced a rewards marketplace where people could discover merchandise, discounts, and other incentives, paired with achievable personal goals. The work connected the motivation to participate with a clear path to earning and redeeming.
- Scope
- Rewards program, marketplace, goals, and redemption experience
- Project period
- 2023–2025
- Team
- 1 PM · 3 engineers · 2 designers
Give casual participants tangible value.
The team explored more badges and leaderboards. Research pointed to a different gap: power users were already motivated, while casual users needed rewards they actually wanted.
The existing project record reports a 2.5× return rate for marketplace participants compared with badge-only users.
Design discovery before checkout.
I advocated for designing the browsing experience first. A frictionless redemption flow only matters if someone has found a reward worth earning.
The project record reports 68% browse-to-checkout conversion.
Reward personal goal completion.
The original model tied eligibility directly to step counts. I redesigned it around personal goals, so earning could reflect achievable progress.
Goal completion increased 28% in the reported results.
Give the reward a place to be discovered.
Browse partners and categories with the point balance close at hand.
Connect today’s activity to the next reward.
A daily overview brings goals and progress into the same experience.
Make the value clear before redemption.
Reward detail gives the offer and its requirements a dedicated moment.
Keep milestones part of the wider experience.
Achievements complement the tangible reward loop.
A complete motivation loop.
Two-week internal trials uncovered 12 usability issues before external testing. Quantitative drop-off analysis and interviews with beta clients informed the emphasis on tangible rewards and personal goals.
The work connected discovery, progress, earning, and redemption in one experience. Reported outcomes include a 32% increase in daily active users, 45% longer sessions, and 28% higher goal completion.
Metrics and research details are retained from the original portfolio content.
Consistency across the portfolio.
Explore the Reward Gateway design system work alongside these product stories.
Design System